Greyt Big Talk w/ John B Johnson
Greyt Big Talk is a multi-disciplinary creative lecture & podcast series for inspiring artists and entrepreneurs.
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John B Johnson | Greyt Big Talk
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John B Johnson
Founder and principal, a small studio
John B Johnson is the founder, principal and Identity Architect of a small studio, a Cleveland-based design studio and collective of creatives from around the world. The studio builds brand identities, design systems and digital products for emerging creatives, local businesses, startups and large companies, with work that has included projects for Niantic and Cyxtera. For John, everything starts with identity: every piece of branding, digital asset or product the studio delivers is identity-driven and built in rhythm with a client's aspirations.
He draws on a background in architecture and business administration, which led him to develop Identity Architecture, a trademarked framework for identity-driven design that he brings to every client partnership. He believes in fostering community and creating belonging, and built the platform Designers Are Scary to even the odds for young creatives finding their way into the design industry.
John spoke at Greyt Big Talk in October 2023 at Coco's Selfie Space in the 5th Street Arcades.
Music feature
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Location
Coco's Selfie Space (5th St Arcade)
530 Euclid Ave., #23A, Cleveland, OH, 44115
Coco's Selfie Space is a selfie museum in downtown Cleveland's 5th Street Arcades, with more than 70 one-of-a-kind photo sets across more than 25,000 square feet, each designed by owner Hikia "Coco" Dixon. Sets range from a New York City subway scene with a working subway car to a mermaid room with an aquarium to pose in, the Land of Oz and a family library, many painted with Dixon's own Coco's Chalky Powder. The space also hosts private parties, school field trips and special nights with live music, open mic and creative classes, and each year opens its doors to children and families from Cleveland's inner-city neighborhoods. It grew out of Coco's Chalky Paints, Dixon's shop in the same arcade since 2018. In October 2023 it hosted Greyt Big Talk with John B Johnson, founder of the design collective a small studio.
About this event
GREYT BIG TALK is a multi-disciplinary creative lecture & podcast series for inspiring artists and entrepreneurs. Live Audience Podcast Recordings Feature: • local culinary artisan breakfast and coffee, • live music performances • original art by local designers • startup pitches for anything our community is making • a short talk from a successful creative person • all filmed to share with our community online. Become a Member to register yourself and a guest for free, or wait for discounted FOMO Registration to open Monday, May 15th at 9 am (interested in a feature, artisan maker space, company table space, or other placement within the program? email us at omg@thatsgreyt.com) Since our founding in January of 2015, we’ve hosted over 10,000 attendees in pop-up locations all over the city of Cleveland. Greyt Culture is Partnered with Brite Energy Innovators to help connect artists and entrepreneurs in Ohio. This program is made possible with support from Northish, Zorro Capital, Evergreen Podcasts, Edda Coffee Roasters, and our community of members.
ABOUT THE SPEAKER: Founder, principal, and Identity Architect of a small studio. a small studio; a collective of creatives from all over the world who use their gift of design to empower emerging creatives and corporate organizations with an identity that tells a timeless story. John leads his team to approach design from the perspective of breathing; effortless, seamless, yet powering an extensive life form to make an incredible impact. Everything starts with identity, and this has been the approach for all of a small studio’s collaboration with Design partners over the past 5 years, from local businesses to startups and Unicorns. Every piece of branding, digital asset, design system, or product is Identity-driven and delivered in rhythm with aspirations.
John leverages his background in Architecture and Business Administration to positively impact emerging creatives across the globe and all of his client partners. This is why he developed a trademarked industry framework, Identity Architecture which empowers everyone he partners with. He believes passionately in fostering community and creating belonging, which led him to build the platform Designers Are Scary, which evens the odds for young creatives searching for their identity or just curious about the Design industry.